For those who sincerely think HOW to innovate
Probably you read my last comment in your discussion about the flexible pen? Then my question is – what is a supersystem’s niche for such a car? Can we identify it? And does it exist? If yes, then such a car might be ideally fitting this niche, and we can say that development and production of such a car has a ground businesswise. Some points:
1. Such cars which are outside of Gaussian market distribution (including its horizontal segments) and which are produced in little volumes are treated not as costs but as investment by buyers. Over the time they will be treated as classic cars and their commercial value might be even higher than now. So there is a supersystem’s niche: rich people who buy luxury cars to demonstrate their status and invest at the same time. Possessing and driving a unique car can bring a lot of emotional value. There are also people who buy very expensive cars not to drive but keep them in their collections.
2. There are also successful competitive cars with a price tag over 1 million USD (like Maybach, or Bugatti Veyron).
3. There are public roads where you can drive such a car – as you rightly said, in Germany, for example. I remember pretty well as once driving at 250 km/h we were easily taken over by Ferrari which speed was around 300 km/h.
4. Creating such a car and making it successful (commercially) is a great advertisement for a manufacturer, its brand and image, as well as for its related businesses. Today yearly marketing and advertisement costs might be considerably higher than costs of development of such a car. So development of a such a car can be even considered as an advertisement effort.
5. Investing to top technologies makes sense if one can afford it: even while being expensive today, if tomorrow produced en masse, these advanced technologies will become cheap enough to be used in ordinary family cars. Race for power and speed very often results in developing robust and inexpensive solutions for mass market. Which would also guarantee a solid income for a manufacturer and patents owner.
Of course such investments are always connected with certain risks, but there is business sense. And, as you can see, this car is designed with a purpose outside the contradiction you mentioned.
Valeri, as usual another great insight from you. I'm intrigued to think the "other way around" of the concepts you talked about. What if the companies consciously introducing the contradictions for branding, pride, and many other things, but also thinking at the super-system and provide opportunity for someone else to innovate? For e.g, I could create a "race course" for all these high speed car and charge the millionaires/billionaires ready to spend money for using them?