How can vegetable pulao give you ideas on improving a telephone?

TRIZ India Podcast Metaphor

Intrigued? Listen to the podcast to find neat tips and tricks to generate ideas based on metaphors. 4 innovation facilitators, Murali Loganathan, Shankar Venugopal, Prakasan Kappoth and Bala Ramadurai, use a pencil as a metaphor to generate ideas to solve a worldwide problem.